TikTok Unveils New Features for Musicians with Artist Accounts
TikTok, the popular social platform owned by ByteDance, has introduced a host of new features for musicians through its Artist account. These verified accounts are designed to provide musicians with a toolbox of features and promotional tools that foster stronger connections with their fan base on TikTok.
What Are TikTok Artist Accounts?
TikTok’s Artist accounts are available to any artist or musician who has released music. These accounts act as a "storefront" for fans, offering an inside look at the artist’s music, creative journey, and latest releases. Once activated, artists gain access to various promotional resources, including an artist tag displayed beneath their account name, signaling to the community and potential new fans that they are an official artist.
Key Features of TikTok’s Artist Account
Here’s a look at some of the exciting features that come with TikTok’s Artist account, which can help musicians expand their reach and grow their fan base:
1. Music Tab Activation
The Music Tab feature curates an artist’s music catalogue, allowing fans to easily discover and engage with their songs. New music is automatically added, making it simple for fans to stay updated with the latest releases.
2. Pinned Videos on the Sound Detail Page
The By Artist feature boosts visibility by allowing musicians to pin a preferred post to the top of the discovery page. This pinned post could be used to promote a new release or highlight a trending video, helping drive awareness and engagement.
3. New Release Highlight Tool
This tool ensures that new music receives the spotlight it deserves. Artists can highlight a new track for up to 14 days before its release and for 30 days afterward. Additionally, the New Release tag helps showcase these tracks on discovery pages, making it easier for fans to find the artist’s latest music.
One artist, Cat Burns, shared how TikTok's new artist features have been instrumental in connecting with her audience. “I find that each of my songs connects with people differently on TikTok, so being able to highlight new releases makes it easier for me to introduce newer songs to people who have followed me over the years,” she explained.
4. Behind the Song Feature
The Behind the Song feature allows artists to share the stories and inspirations behind their tracks, giving fans a more personal connection to the music. This feature has already become a hit with artists like Cat Burns, Fred again.., and RAYE, who have used it to engage fans on a deeper level.
How to Apply for an Artist Account on TikTok
Applying for an Artist account on TikTok is simple. Musicians who have released music can sign up and activate the features that will best promote their work. From highlighting new releases to sharing the inspiration behind a song, TikTok’s Artist account features are designed to help musicians engage with fans in creative and meaningful ways.